Sellers and buyers become emotionally overwhelmed when it comes
to selling or buying a home, vacant land or business. If you are
ready to sell, SELL! If you are ready to buy, BUY! That is the
primary secret to selling or buying property.
Unfortunately, emotion, stress, financial doubt, mistrust of realtors,
it all becomes part of the selling and buying equation. So, before
you decide to sell or buy, compose yourself and discuss all your
concerns with your realtor before you sign a contract. Real estate is
like any other business, that is, marketing, cooperation and time are
some of the more essential tools to a successful outcome. The most
recognized and influential way of leveraging your sale or purchase
of property is by listing on the Multiple Listing Service (MLS) in your
area and establishing a trust and confidence in your realtor you
When choosing the right real estate agent, you do not simply call
the first agent you see in your local tabloid, do your research.
Determine realtor’s credentials, discuss their selling strategies and
request a quote. Understand what the quote represents. Most
sellers and buyers believe that a real estate agent acts alone in his
or her own capacity when in fact like any other business, they are
affiliated with a broker, offices, a team of agents, overhead and
marketing expenses, and a network of multiple other brokers and
agents locally, statewide, nationally and globally. A substantial
expense goes into the marketing strategy of selling or buying a
single home, business or a piece of vacant land.
Presentation, Visualization and Walkthroughs are the most effective
way of selling or buying property. If your property is listed on the
Multiple Listing Service (MLS) you have just listed globally meaning
you have exposed your property to thousands and thousands of
interested viewers you would otherwise never reach. The MLS
provides details of your property, exterior and interior photos, and
provides notice to all realtors within the MLS location when they can
do a walkthrough and show your property to interested parties. Not
being on the MLS will seriously limit interested traffic.
The greater visibility a seller can present to interested buyers is
everything. Any presentation on the MLS generally includes most
every detail of your home and displays exterior and interior photos. Photography is everything. It allows buyers to visualize what you are
selling. Although photos are a great way for presenting your
property, today, enhanced photography such as 3D and virtual
imaging, video and aerial video are becoming the new platform to
enhance a sell. It gives seller an alternative method of presenting to
buyers a tour of your property and can make your property stand
out from your competitors. Enhanced photography costs more than
standard still photography used by most competitors and worth
discussing with your realtor as to cost for such enhanced
presentations of your property. Visit www.MatterPort.com for
examples of enhanced 3D and Virtual Reality photography.
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